A few thoughts about why printing is still important

There is no doubt that in the eyes of many people, print’s place in the communications and marketing mix appears to have weakened in recent years.

And this may well be the case with items such as printed directories.

I was reminded of this fact when my new Yellow Pages recently arrived through my letterbox.

It is indeed a much slimmed down of its former production, which was often left outside your house … as it wasn’t designed to be pushed through letterboxes!!

•  However, in a cross-media society print remains as the one media that can pull everything together.
• Many consumers complain of media overload and companies often lose their message in the maelstrom.

A thoughtfully constructed and executed print campaign is still an effective way to get your messages across to customers and potential customers. This is particularly true when a campaign is in collaboration with digital media: Interactive website, e-mail marketing, even text messaging is often the way forward.

    

• There is still an evident true power of printing.
• It’s been a trusted form of media for hundreds of years, whereas digital media is a relative (but also powerful) newcomer in the communication mix.

So, if you can combine the traditional power of printing with the fantastic data collection strengths of your website and e-mail campaigns, then you really do have a marketing vehicle that is hard to beat!

And, as you might expect, Kall Kwik will be happy to help you with all of this.