Why has Digital Printing become so popular?

That is a question often posed.

And, as a follow up … When do I need to use digital printing?

In effect there are three main reasons driving the growth of digital printing, which has resulted in many more people selecting the digital option …

• Lower Quantities: In our world of change it is definitely true that information now needs to be revised constantly. In turn this created a trend towards print users reducing quantities ordered so they can choose to change or update information as needed. Smaller print runs reduce waste, so any extra costs can generally be offset 
• Faster Turnaround: Our world also requires a culture of ‘on demand printing’ … in effect it is something that technology and the print industry has created! The computer revolution has reduced the turnaround of a digital job to two to three days with many being done on the same day or overnight!
• One to One Marketing: This is still am evolving development, where Variable Data Printing demands an image or text change from impression to impression. This is still a growing market which can be most effective with personalised marketing communications.

There are many other reasons why users select digital printing for more of their needs, but these three are the main factors at the current time.

Products printed digitally can include: 

Postcards, Brochures, Posters, Flyers, Invitations and Sales Sheets.

But there are also limitations to digital printing.

Here at Kall Kwik we are always happy to talk to our customers regarding their best print options.