So, you have thought about the content for your printed material and you’ve briefed your printer (hopefully Kall Kwik) and everything is looking good.
However, particularly when ordering brochures or flyers, you have one last important decision to make.
You have to determine whether you want it to appear with a gloss, matte, or UV coating.
There isn’t a right or wrong answer and the decision usually depends on your personal preferences and how you best wish to represent your message.
Gloss:
Customers tend to be drawn to gloss coating for the way it renders eye-catching images and because it is inexpensive compared to UV coating.
Typically, if you’re printing photographs this is the suitable option.
A gloss coating creates a printed that is resistant to fingerprints, rubs and scuffs and lasts longer than average varnishes.
However, it is not suitable for writing on.
Matte:
Images printed with a matte coating have a neutral, non-glossy look.
If your document is text heavy, consider a matte coating as it won’t tire the eyes.
Matte coating is not vulnerable to fingerprints and is a great choice if you’re looking to produce a non-glare photograph.
UV:
If your project calls for it, you may want to explore adding UV coating.
UV coating is a very high gloss coating applied to the printed paper surface and dried on press with ultraviolet light.
Such finishes are a popular option for marketing materials that need to gain immediate attention.
UV coated prints also provide a protective barrier against wear and tear caused by handling and display.
By working with your printer and by requesting samples, you’ll get to see what your print job will look like using either a gloss or matte coating.
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