A recent scientific study conducted by Neuro-Insight measured eight key areas of brain functionality to determine which areas of the brain had heightened neurological activity … and to what degree.
The result of the study showed that magazines stimulate us more than any other medium including television, internet, radio and outdoor.
Here are 10 more ‘sexy’ things about print …
2. Never needs a recharge, reboot or reset.
3. Adults 18-34 doing it more (reading magazines) than adults 35 and older.
4. “Hot Off the Press” is a common phrase in our industry.
5. Not only is print 100% recyclable, but also its carbon footprint is smaller than the Internet’s. (Bet you didn’t know that.)
6. Trees are doing great because of print, for every one tree harvested for paper three are planted.
7. Average reader spends 43 minutes reading a magazine vs. 5 sec. reading e-mail. (Poor e-mail…how embarrassing.)
8. £50 notes are printed. (Money is sexy.)
9. No password needed… and the unprotected access is safe.
10. Try getting lucky with an e-card. (Let me know how that goes…)
What do you think is sexy about print?
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