Make the Envelope your Shop Window!

Many communications are sent in the post.

Even in this ‘digital age’ there is still a place for a well-constructed direct mail campaign as it remains a popular and effective route to market.

Yet, many organisations fail to grasp the fact that the envelope is your ‘shop window’ and can tease the recipient to investigate further … by actually opening the envelope!

For instance, a sales letter (carefully targeted) can help generate leads and drive sales with the help of some compelling copy and, more importantly, an irresistible offer.

But before your recipients get to read your letter, they have to be motivated by your envelope to do so.

For this reason, your sales letter campaign starts with the envelope you use.

     

To get the envelope opened it must first capture your prospective customers’ attention.

Your campaign’s success depends directly to the open rate of your envelope.

By carefully implementing the best approach, you can significantly bump up your open and response rates.

Here are a couple of tips to maximise your envelope printing … and gain cut through!

• Tease your audience: A teaser printed on the outside of the envelope hints at the benefits you are offering inside. Your teaser can be something that would stir your recipients’ curiosity. Or, you might want to state some up front benefits
• Call to action: You may also include a call to action that aims to drive your audience to know what’s inside the envelope.

Research proves that if you can get your audience to open the mailing then you are increasing your chances of increasing sales and profitability.