Why should print media be part of your strategy?

There’s little doubt that the world today is defined by information.

Whether its news opinions, interviews or advertising, its information that provides the direction and structure to our lives.

Never before in history have such giant leaps in technology been made in such a small period of time.

Print media, television, online, mobile, and social media are all now vital components of any campaign.

With such a range of technology and channels, how can you ensure that you’re getting maximum reach, exposure and ROI for your marketing spend?     

It is indeed an integrated world that we live in…

Add Print, Add Power

Let’s consider some of the attributes of an ideal communication channel:

• It needs to be available in large and small numbers
• It needs to be engaging … you need to grab your Customer’s attention and hold it long enough to get your message across
• And, not all messages can be put across in 140 characters! … But don’t under estimate the power of Twitter as part of an integrated approach

Meanwhile, a recent Synovate survey in the UK, France, Germany, Spain and Italy shows that:

54% of advertisers and 46% of agencies expect the share of print to remain the same or to increase.

All of this means that the message is loud and clear … Print is here to stay and it has the potential to build a brand from the ground up, working with other media to create awareness and drive sales.