Writing copy – or in other words – copywriting is a skill.
If you’re not confident in your own skills, then it is well worth hiring external assistance.
Investment will soon pay off with increased interest, more leads and ultimately sales for your business!
If you wish to adopt the in-house approach then here are some good examples to follow.
- A heading must make the reader want to find out more, and not reveal so much they might not feel they need to read it.
- Try to avoid ‘we’ instead of ‘I’ … the writing most likely to be read is me to you. People don’t necessarily relate to organisations
- Count the number of ‘you’ words … you, yours, your versus ‘me’ words such as I, us, our, ours and we. The ratio should be at least 2:1, preferably 3:1
- You can also use questions at the ends of sentences or paragraphs. Why is this?
- Because you then have to read on to get the answers (and if you notice, the end of point 5 and start of this point demonstrate what I mean)
Oh yes, and whatever you do, ignore the grammar suggestions (from Microsoft Word) they are 100 per cent useless!
When thinking about your copy ... it's always good practice to speak with your printer as well.Why?
Because we do print a lot of sales material!
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